Three
bands were the undisputed arena rock kings of the
early 80's - Styx, Journey, and REO Speedwagon - yet
all weren't overnight success stories (in fact, each
group began pursuing different musical styles originally
- prog-rock, fusion, and straight ahead hard rock,
respectively, before transforming slowly into chart-topping
mainstream rockers). REO Speedwagon first formed in
1968, via a pair of University of Illinois students,
keyboardist Neal Doughty and drummer Alan Gratzer.
After graduation, the group signed on with then unknown
manager Irving Azoff (who would later guide the careers
of such multi-platinum acts as the Eagles and Steely
Dan), which led to the outfit building a devoted following
in the Midwest due to non-stop touring. By the early
70's, Doughty and Gratzer had welcomed aboard guitarist
Gary Richrath, who would soon prove to be the group's
sparkplug (and one of rock's more underrated players),
in addition to bassist Gregg Philbin and singer Terry
Luttrell. It was this line-up to be featured on the
quintet's 1971 self-titled debut recording, for Epic
Records.
The debut failed to break REO through to the mainstream,
as the band's future was thrust into uncertainty shortly
thereafter, when Luttrell left the band. Newcomer
Kevin Cronin got the gig, who was a folk singer/guitarist
beforehand, with little to no experience fronting
a loud rock n' roll outfit. The Cronin-led line-up
appeared to be headed in the right direction though,
judging from 1972's 'REO 2,' but the other members
grew impatient with their slow progress towards a
commercial breakthrough, and gave Cronin his walking
papers. Up next as REO's frontman was Mike Murphy,
whose debut with the band, 1974's 'Ridin' the Storm
Out,' was their first album to chart on Billboard,
and spawned a concert standard with the rocking title
track. Murphy stayed on board for a couple of more
releases - 1974's 'Lost in a Dream' and 75's 'This
Time We Mean It' - but neither managed to push REO
to the next level.
Once more, a frontman change was required, and instead
of searching for a fresh new face, REO welcomed back
Cronin. The move paid off almost immediately, as REO
found their niche by streamlining their sound, and
focusing on melodic rockers aimed at radio, as well
as power ballads aimed at teenage girls' hearts. 1976's
'REO' signaled the beginning of the veteran group's
winning streak, as both 77's 'Live: You Get What You
Play For' and 78's 'You Can Tune A Piano, But You
Can't Tuna Fish' were REO's first to earn gold and
platinum certification. Another live album, 'Live
Again,' was also issued in 1978, followed up a year
later by another gold-certified hit, 'Nine Lives.'
Although REO was slowly inching their way to bigtime
success, no one (not even the band) could have predicted
the massive hit that their next album turned out to
be, 'Hi Infidelity.' Issued at the tail end of 1980,
it became one of 81's biggest albums - spawning one
of the best known power ballads of all-time, "Keep
on Loving You," as well as such popular rock
radio hits as "Don't Let Him Go" and "Take
it on the Run." 'Hi Infidelity' would eventually
go on to sell more than 9 million copies - catapulting
REO to arena headlining status.
REO Speedwagon continued to score further hit albums
(1982's 'Good Trouble,' 84's 'Wheels are Turnin'')
and singles ("Keep the Fire Burnin'," the
#1 hit power ballad "Can't Fight this Feeling,"
etc.), but the hits dried up shortly thereafter. 1987's
'Life As We Know It' managed to go gold, but their
fan's sudden disinterest coupled with turmoil between
certain bandmembers led to the exit of both Richrath
and Gratzer by the end of the decade. REO opted to
solider on however, with replacement members Dave
Amato (ex-Ted Nugent, guitar) and Bryan Hitt (ex-Wang
Chung, drums) in tow, as their 1988 14-track compilation,
'The Hits,' proved to be a steady seller over the
years. Further underappreciated studio releases followed,
such as 1990's 'The Earth, A Small Man, His Dog and
a Chicken' and 96's 'Building the Bridge.' With interest
at an all-time low, REO was set to pack it up for
good, until a sudden wave of renewed interest in classic
rock bands of yesteryear began to sweep the U.S. during
the late 90's, resulting in REO launching successful
co-headlining tours alongside such acts as Styx, Fleetwood
Mac, Pat Benatar, Foreigner, Peter Frampton, Journey,
Lynyrd Skynyrd, and Bad Company, among others.
The 90's saw the emergence of countless REO compilations,
including such titles as 'The Second Decade of Rock
n' Roll: 1981 to 1991,' 'Only the Strong Survive,'
'The Ballads,' and a specially priced 3 disc set of
'Live: You Get What You Play For,' 'You Can Tune a
Piano, But You Can't Tuna Fish,' and 'Hi Infidelity.'
Additionally, further in-concert releases cropped
up - 'Live: Plus,' 'Extended Versions,' and a 2001
live set, 'Arch Allies: Live at Riverport,' split
50/50 between REO and touring mates Styx. In a 2001
episode of VH1's 'Behind the Music' series that focused
on REO Speedwagon, Cronin and Richrath cleared up
any misconceptions of ill will existing between either
camp, and voiced approval of a possible reunion in
the future.